K18
WHERE BIOTECH MEETS HAIRCARE
bleach + color 
chemical services 
heat
the science
The science is complex but here’s everything you need to know about why K18 is a scientific breakthrough—and how it can bring damaged strands back to their original, youthful state.
When hair gets damaged, the polypeptide chains (keratin chains) that make up the inner structure of hair strands become weakened and break. For context, there are billions and billions of keratin chains in a single strand of hair. When these are damaged, hair’s core structure becomes compromised and, as a result, it loses its strength, elasticity, resiliency, and shine.
When hair gets damaged, the polypeptide chains (keratin chains) that make up the inner structure of hair strands become weakened and break. For context, there are billions and billions of keratin chains in a single strand of hair. When these are damaged, hair’s core structure becomes compromised and, as a result, it loses its strength, elasticity, resiliency, and shine.
we're on a crusade to liberate haircare
We are on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.
we do things differently
Until now, haircare products have fallen into two categories: conditioning treatments that coat hair, bringing superficial hydration and sheen, or repair treatments that work to patch damage like internal glue, offering temporary results. So instead of building our brand on buzzwords and beliefs of the past, we took the radical path of biotech to develop K18 Hair.
we believe:
- If we understand the biology of hair we can change it
- The bounce in your hair can put a bounce in your step
- Youthful hair doesn’t have to be reserved for the youths
- We are only as strong as our connections
- Trends are temporary, damage should be too
- Haircare doesn’t have to be complicated
