smooth infusion™ naturally straight
Aveda's own pure-fume™ aroma with australian sandalwood and certified organic bergamot, palmarosa and other pure flower and plant essences.
Progressively straightens curls with every use.
• As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*
• Certified organic cassava root helps form a barrier against intense humidity to help you forget about frizz
• Straight styling becomes faster and easier
Thoroughly apply creme in sections to towel-dried hair. Blow-dry. Flat-iron if needed. Tested on all types of curly hair. Safe for relaxed and color-treated hair.
TIPS FROM TIPPI SHORTER (Artistic Director, Textured Hair) FOR EXTREME CURL
• Begin with smooth infusion™ style-prep smoother™ to set the foundation for a beautiful straight style.
• Apply naturally straight one section at a time to ensure a thorough application. Use a brush and blow dryer to straighten hair.
• You can also flat-iron if necessary. If you have very tight curl, you'll love the soft, straight finish you get from flat-ironing hair after blow-drying it.
*After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.