Aveda's own pure-fume™ aroma with jasmine, certified organic peppermint, palmarosa, ylang ylang and other pure flower and plant essences.
Volumizing shampoo creates volume and helps keep fine, limp hair looking and feeling more abundant.• acacia gum helps fill out fine hair• use with pure abundance™ volumizing clay conditionerSave money and save plastic when you buy a litre.• Litres cost 20% less per ounce*• Litres use up to 28% less plastic**Due to buying one litre (33.8 oz) bottle versus the equivalent product in standard-size bottle.
Massage into wet hair. Rinse. Follow with pure abundance™ volumizing conditioner.TIPSFor the most abundant volume:• Shampoo and condition with pure abundance™. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.• Style with volumizing tonic™ or phomollient™ styling foam. Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance™ volumizing hair spray.• Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance™ volumizing hair spray, then finish drying.• For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance™ volumizing hair spray, then backcomb section again.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.