be curly™ style-prep™
Create a foundation of love for your curls. Prepare for countless beautiful styles ahead with our curl-softening and frizz-taming formula.
Aveda's own pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.
Detangles to reduce breakage from combing. Also makes styling curls easier and helps maintain them longer—while leaving hair soft. Boosts the effects of be curly™ curl enhancer.
• Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
• Organic baobab and babassu oil help seal, soften and moisturize hair
• Maintains curly styles throughout the day
To prep hair for styling, work a small amount of product in hands and apply through damp hair. Style. To reactivate curl on non-shampoo days, dampen hair and apply.
Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.