aveda men pure-formance™ firm hold gel

aveda men pure-formance™ firm hold gel


Regular price $25.00 Sale

Naturally simple styling with maximum hold definition and shine.

Lightweight styling gel delivers maximum hold, control, definition and shine without unwanted build-up or flaking. Contains UVA protectors to help shield hair from dying effects of the sun.

Aveda’s own pure-fume aroma with certified organic spearmint, vetiver, lavender and other pure flower and plant essences.


• ideal for maximum hold and control


Work a small amount between palms and apply evenly through damp hair. Allow to dry naturally.

Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.