Cultivate love for yourself, and your curls, with every shampoo. Treat them to gentle cleansing that enhances shine and definition.
Gently cleanse your waves or curls—and define them with a wheat protein and organic aloe blend that expands when hair is wet and retracts when hair is dry—taming frizz and increasing shine.
Aveda's ownpure-fume™aroma with certified organic lemon, bergamot, orange and other pure flower and plant essences.
• Use with be curly™conditioner • Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave • A refreshing citrus pure-fume™ aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences
Save money and save plastic when you buy a litre. • Litres cost 20% less per ounce* • Litres use up to 28% less plastic*
*Due to buying one litre (33.8 oz) bottle versus the equivalent product in a standard-size bottle.